On January 15, 2025, the “Bizness24h 2025” competition, organized by the BA School of Business and Finance and its Student Union, brought together 687 young people from various Latvian cities, including Riga, Jelgava, Daugavpils, and Valmiera. Participants joined both in-person and remotely to tackle a case study prepared by ACE Logistics Latvia, focusing on opportunities in the food transportation market and the development of the company’s position.
ACE Logistics Latvia’s role in the competition
As the main supporter, ACE Logistics Latvia provided participants with a real business challenge, allowing young people to immerse themselves in the business environment and develop practical skills. CEO Kārlis Kasparāns encouraged participants to persevere despite any obstacles they might encounter during the task. Together with the support team from ACE Logistics Latvia, participants received consultations throughout the task, offering both answers to questions and advice.
Case Study: Opportunities in the Food Transport Market
Within the competition, participants were tasked with developing a presentation on the opportunities in the food transport market and the development of ACE Logistics Latvia’s position. This required them to find and analyze up-to-date data on Latvia’s food imports and exports to identify the largest markets and food groups, as well as potential companies that could become clients for food transportation. This task provided participants with practical experience in market analysis, logistics optimization, and strategic planning.
Future Collaboration with ACE Logistics Latvia
The first round of the “Bizness24h 2025” competition demonstrated young people’s interest and capabilities in the field of entrepreneurship, highlighting ACE Logistics Latvia’s significance in promoting education and business in Latvia.
The second round, scheduled for February 4 and 5 at the BA School of Business and Finance, will feature the top 100 teams participating in the business simulation game “President”. This game will allow participants to apply their acquired knowledge and skills in real business situations.
In the final round, the team awarded the title “Business Guru 2025” will receive a €2,000 cash prize from ACE Logistics Latvia and a €3,500 discount on studies at the BA School of Business and Finance.
ACE Logistics Latvia will continue to support young people by providing opportunities to develop entrepreneurial skills and establish connections with potential future leaders.
